HVACMarketingServices.ca exists to show HVAC owners the whole marketing menu before anyone sells them a piece of it. We're a Canadian digital marketing and business consulting service for heating and cooling companies. We plan, build and run marketing; we are not a contractor and we don't install, repair or service equipment. The site is one brand within the Sedighi.ca and SAZ.ca group of companies, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA.
Why we publish the full menu
Short answer: because owners make better decisions when they can see every option and its purpose. Most HVAC marketing is sold one channel at a time, by vendors who specialise in that channel. The website company sells websites, the ads freelancer sells ads, and the review app sells reviews. Each one may do good work, but nobody is asked which of them the business needs first.
Our services menu lists 30+ items in seven groups and marks each one by the goal it serves. The menu is deliberately longer than anyone should buy at once. Its job is to make the trade-offs visible: what to start, what to postpone and what to skip.
Ali Sedighi, MBA
Short answer: a marketer since 2007 with an MBA in Technology Management, who has built more than 150 live HVAC websites.
Ali Sedighi started in digital marketing in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia. He holds an MBA in Technology Management.
Since then he has founded several businesses in the group:
- Conv.ca, a conversion-rate optimisation agency
- MyAutomation.ca
- SAZ.ca (Strategy & Acceleration Zone), a Canadian consulting firm for strategy, AI and revenue acceleration, where he is Founder & Managing Partner
His clients have included businesses in Canada, the USA and Dubai. In heating and cooling specifically, he has built more than 150 live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, Roma Heating & Cooling, BoilerPart.ca, HVACDeal.ca, CanroHeat.ca, HeatLand and BCWide.ca. The results page explains what several of them achieved.
The group behind the brand
Short answer: two connected companies, both Canadian.
- Sedighi.ca is Ali's growth, marketing and technology consulting company. The brands it runs include Conv.ca and BusinessConsulting.ca on the consulting side, Trades.Agency for the wider trades, and HVAC.Agency plus HVAC.Digital for heating and cooling.
- SAZ.ca is the strategy, AI and revenue-acceleration firm, with strategic leadership by Sedighi.ca.
HVACMarketingServices.ca belongs to the HVAC.Agency family. Our plans and prices follow those published at hvac.agency, and the 7-day free trial works the same way.
How we work
Short answer: goal first, shortlist second, measurement always.
- One goal. We ask what single result matters most for the next six months. More no-heat calls, more replacements, fuller shoulder seasons and lower cost per job lead to very different shortlists.
- A short list from the full menu. We mark every item as start now, later or skip, with a reason you can challenge.
- One unit of measurement. Every item reports in calls, booked jobs and cost per booked job, so you can compare a Local Services Ads campaign with a maintenance-plan reminder on equal terms.
- Fixed review dates. Items that can't show results after a fair test are cut, and we'll be the ones to suggest it.
- You own everything. Domains, websites, ad accounts, analytics and call tracking accounts sit in your name.
What we won't do
Short answer: anything that puts your licence, your listing or your reputation at risk.
- We won't promise rankings, lead counts or results by a date.
- We won't write, buy or filter reviews.
- We won't advertise a rebate we can't link to an official source, or claim a customer qualifies.
- We won't offer engineering, inspection, code-compliance, legal or lending advice. When those questions come up, we point you to the regulator or a licensed professional.
- We won't present our work as anything other than marketing. We're not a contractor, and your customers will never hear otherwise from us.
If that sounds like the kind of partner you want, the contact page explains how to reach us and what to send.
Frequently asked questions
Who owns HVACMarketingServices.ca?
It's operated by Sedighi.ca, Ali Sedighi's growth, marketing and technology consulting company, and sits within the Sedighi.ca and SAZ.ca group of companies. The group is Canadian and headquartered in Vancouver, British Columbia.
Are you an HVAC contractor?
No. We market and advise HVAC companies. We don't install, repair, maintain or inspect any heating or cooling equipment, and we never present ourselves as a contractor to your customers.
Do you work only in British Columbia?
No. We're based in Vancouver and work with HVAC companies in every province and territory, by video call or in person, as well as by phone, text and email.
Who will actually work on our account?
Strategy is led by Ali Sedighi. You'll speak with a senior strategist from the first call, not a junior salesperson, and you'll know who is responsible for each item on your shortlist.