Results from real HVAC companies, and what they teach

HVACDeal.ca: lead volume with a return to match

Short answer: HVACDeal.ca generated 500+ leads at a 12:1 ROI. For an owner, the second number matters more than the first. Lead counts are easy to inflate with cheap, low-intent traffic. A 12:1 return means the leads turned into revenue well above what the marketing cost.

What transfers: judge every menu item on return, not volume. This is the logic behind the paid search group and the reason we insist on call tracking before significant ad spend. Without tracking, you can count leads but you can't calculate a return.

BCWide.ca: speed to impact

Short answer: BCWide.ca reached 3× leads in 90 days. Ninety days is about the length of one heating or cooling season's peak, and it's the review window we use for every shortlist.

What transfers: a short, focused shortlist, properly funded, can show a clear result inside one quarter. It's the case for running three items well rather than eight items thinly, and for setting a fixed date when every item must justify itself.

CanroHeat.ca: sustained lead growth

Short answer: CanroHeat.ca recorded 250% lead growth. We don't credit it to any single tactic. In our experience, growth on that scale needs several basics pulling together: a site that converts, consistent listings and paid channels that feed pages built for them.

What transfers: foundations before extras. The local search group and the website group are rarely exciting, but every other item performs better on top of them.

GasBoilers.ca: a division brand with a strong review profile

Short answer: we built GasBoilers.ca as a gas-boiler division for CANRO Heat; it covers 26+ BC communities and holds 5.0★ from 76+ Google reviews. It shows two things. A specialist brand can sit alongside a parent company and own a niche. And a review profile built on real jobs becomes a sales asset that keeps working in every map-pack comparison.

What transfers: if one job type deserves its own focus, such as boilers or heat pumps, a dedicated set of pages or even a division brand can make sense. And reviews compound: a steady request flow after every completed job is one of the cheapest items on the menu.

CombiBoiler.ca: depth in one category

Short answer: CombiBoiler.ca achieved 300% ROI, 300+ monthly leads and 500+ page-1 rankings for combi-boiler keywords. It's an example of going deep on one product category instead of wide across everything.

What transfers: content and service pages built around one high-value job can dominate that job's searches. If you have a speciality, the goal guide shows how to build the shortlist around it.

How to read any agency's results, including ours

Short answer: ask four questions before you believe a number.

1. Is the client named and linked? If not, you can't verify anything.
2. What was measured? Leads, calls, booked jobs and revenue are very different things.
3. Over what period? "300% growth" over five years means something different from the same figure over six months.
4. What was the starting point? Tripling from a tiny base is easier than growing a large one.

We apply the same questions to our own reporting. On the pricing page you'll see what each plan includes, and the 7-day free trial gives you an audit of your own numbers before you spend anything.