Rebate, financing and replacement marketing for HVAC companies

The program picture, as of October 2026

Short answer: one big federal program is coming, several have closed, and the live incentives are mostly provincial or utility-run. Here's the national backdrop we work from. Always confirm with the administrator before quoting anything.

• Coming: On October 8, 2026, the federal government announced a National Heat Pump Rebate Program for eligible cold-climate air-source heat pumps, with up to $10,000 for below-median-income households and $2,000 for other eligible homeowners. Official pages say it starts in 2027; no administrator or launch date was public yet.
• Closed: The federal Oil to Heat Pump Affordability program took its last applications on July 31, 2026 in the provinces where NRCan delivered it alone. The Canada Greener Homes Grant and Loan had already closed.
• Open in some provinces: The Canada Greener Homes Affordability Program funds no-cost retrofits for lower- and median-income households through provincial partners, but only where an agreement exists.

Each region page lists what applies there, with links.

What this group includes

Short answer: six items that turn programs and aging equipment into booked replacements.

1. Province-specific rebate pages. One page per program that matters in your area: what it is, who runs it, a dated status line and a link to the official source. No eligibility promises.
2. Program-change monitoring. We check administrator pages on a schedule and update yours when rules, amounts or dates change, including taking ads down when a program closes.
3. Heat-pump and replacement campaigns. Search and Meta campaigns for replacement buyers, timed to program news and to the seasons when people think about heating.
4. Financing messages. If you offer customer financing through a licensed lender, we present it clearly and accurately. We're not a lender or broker and never quote rates or approvals.
5. Quote follow-up sequences. Most replacement quotes aren't accepted on the day. A consented, polite follow-up a few days and a few weeks later recovers a share of them.
6. Claims review. We check that ads and pages don't overstate energy savings or environmental benefits. The Competition Bureau's guidance on environmental claims is the reference point; we're not lawyers and don't give legal advice.

Who it's for

Short answer: installers who want replacement work and can handle the paperwork that programs involve. Good fits include heat-pump installers, companies converting oil-heated homes in Atlantic Canada, gas-equipment specialists in provinces with utility rebates, and anyone sitting on hundreds of unsold quotes. For a deeper, heat-pump-only playbook, heatpump.marketing goes further into cold-climate education and comparison content.

Timeline and measurement

Short answer: pages in two to three weeks, campaigns soon after, judged on replacement jobs.

We report replacement leads, quotes issued, quotes won and cost per won replacement. Here's a worked check: if a replacement job carries $3,500 in margin and the group costs you $2,500 a month in fees and ad spend, one extra won job a month covers it. Three is a clear win.

Mistakes to avoid

Short answer: stale information is the costliest mistake in this group.

• Advertising a closed program. Customers who call about it feel misled, and so might a regulator.
• Promising eligibility. Say "may qualify" and send people to the administrator.
• Quoting amounts without a date. Every amount needs an "as of" date and a source link.
• Leading with the rebate instead of the job. The rebate supports the decision; comfort, reliability and running costs are why people buy.
• Forgetting the unsold quotes. Many companies spend on new leads while ignoring dozens of warm estimates.

See the pricing page for how this group fits into a plan.