Is the oil-to-heat-pump program still open in New Brunswick?

Not for new registrations. NB Power's co-delivered program closed registration on June 30, 2026, paperwork was due October 1, 2026, and upgrades must be completed by March 31, 2027. Confirm details with Save Energy NB.

Do we need to market in both English and French?

The law doesn't require private businesses to be bilingual. But New Brunswick is Canada's only officially bilingual province, and in areas with many French-speaking households, French pages and review replies can win customers your competitors ignore.

What programs can New Brunswick HVAC companies mention?

As of October 2026, Save Energy NB listed the Total Home Energy Savings Program, which includes heating upgrades, and an income-qualified Enhanced Energy Savings Program. Check current details before quoting either.

Is there a big market for heat-pump servicing in New Brunswick?

With heat pumps already the main system in more than a quarter of homes, the installed base is large. That makes maintenance plans, tune-ups and replacement of older units a strong part of the shortlist.

HVAC Marketing Services in New Brunswick

New Brunswick's HVAC shortlist is built around an installed base of heat pumps. In 2023, heat pumps were the primary heating system in 27% of the province's households, so the market isn't only about first-time switches; it's about servicing, maintaining and eventually replacing a large number of existing units. Add a closing oil-conversion window and a bilingual population, and the items from our services menu that rise to the top are maintenance-plan marketing, dated program pages, replacement campaigns and bilingual local search.

The New Brunswick market and its buyers

Short answer: electric and heat-pump homes, with oil conversions winding down. According to Statistics Canada, 39% of New Brunswick households used electricity and 6% used wood as the energy for their primary heating system in 2023, and heat pumps were the primary system for 27%.

The largest communities are Moncton, Saint John, Fredericton, Dieppe, Riverview, Quispamsis, Miramichi and Edmundston. Moncton and Dieppe sit side by side, as do Saint John and Quispamsis, so service areas often cross municipal lines. The north and northwest, including Edmundston, have large French-speaking populations.

Seasonality

Short answer: cold, snowy winters, harsher inland and in the north. Winters are milder along the Bay of Fundy coast than inland or in the northern half of the province.

Heating messages and tune-ups should land earlier for inland and northern customers.
Heat-pump owners need reminders about cold-weather performance and pre-season checks, which makes maintenance-plan marketing especially useful here.
Summer cooling gives heat-pump service a second season.

Language

Short answer: bilingual marketing is optional by law but often smart. New Brunswick is Canada's only officially bilingual province. The Official Languages Act guarantees provincial government services in English or French; it doesn't require private businesses to be bilingual. In French-speaking communities, though, French pages, ads and review replies can set a company apart. Final French copy should come from a qualified French-language professional.

Regulators to know in New Brunswick

Short answer: Technical Inspection Services covers most HVAC-related licensing. Linked for context only.

Technical Inspection Services, within the Department of Public Safety, covers boilers and pressure vessels, plumbing, electrical, propane and natural gas installations, with related contractor licensing.
WorkSafeNB handles workplace safety and compensation, and Skilled Trades NB oversees apprenticeship and certification, including the province's compulsory certification occupations.
The Financial and Consumer Services Commission covers consumer protection.

New Brunswick programs as of October 2026

Short answer: NB Power's programs are listed, and the oil-conversion window is closing.

Total Home Energy Savings Program: listed by Save Energy NB with incentives for renovations including windows, insulation and heating.
Enhanced Energy Savings Program: an income-qualified program, also listed; we couldn't confirm its current details, so we'd link rather than describe it.
Oil to Heat Pump Affordability (NB co-delivery): registration closed on June 30, 2026, paperwork was due October 1, and upgrades must be finished by March 31, 2027. Households already registered may still be looking for an installer before that deadline.
No CGHAP agreement: none as of October 22, 2026.

Short answer: serve the installed base, keep program pages current, and speak to French-speaking customers.

Priority	Menu items	Why in New Brunswick
Start now	Maintenance-plan launch and heat-pump tune-up campaigns	A large existing heat-pump base needs servicing
Start now	Dated program pages linking to Save Energy NB	Programs changed in 2026; accuracy builds trust
Add next	Replacement campaigns for older heat pumps and oil systems	Aging units and the 2027 completion deadline
Add next	French pages and Business Profile content where relevant	Bilingual communities reward it
Usually wait	New oil-to-heat-pump campaigns	Registration has closed; revisit when federal rebates launch

Our maintenance-plan guide explains how to build the plan side, and pricing shows how it fits a plan.

HVAC marketing services in New Brunswick